Lexus introduced their new L-Finesse designs at the Detroit Auto Show last week and ShimmerScreen shared the stage thanks to the designs of George P Johnson Company and O2 Creative Solutions. The focus was on three words: Simplicity, contrast and dynamism. The audience seemed mystified by the set backdrop – a custom hanging metal wall of ShimmerScreen and Swarovski crystals. Together, the ShimmerScreen and the crystals sparkled and shimmered conveying the essence of luxury. Brian Hords, owner and founder of o2 Creative Solutions explains how branded environments strengthen communication, “Lexus is the best selling automotive luxury brand. We approached this launch by combining non-typical elements to further their positioning. A clean graphic language and dynamic animations were combined with aluminum ShimmerScreen surfaces and Swarovski Crystal to create this balance.

ShimmerScreen by BCM Architectural has been taking the design world by storm. Appearing in style at high-end retail, luxurious restaurants, clubs, hospitality venues, and on stage and screen around the world. Available in a variety of finishes, shapes, sizes and colors. ShimmerScreen is custom fitted to your requirements.